Artists, label executives, and industry schemers are well aware that today's pop music success necessitates a large number of TikTok and streaming service views. But there's another platform that's gaining traction: Roblox.
Roblox is a game-creation engine that allows players to create their own sandbox worlds, create mini-games on multiplayer servers, and live a second life online as square-shaped beings known as Robloxians. It was first released in 2006 and allows players to customize their own sandbox worlds, create mini-games on multiplayer servers, and enjoy a second life online as square-shaped beings known as Robloxians. Unlike Minecraft, which immerses players in a fantasy "otherworld," Roblox's most popular mini-games (or "experiences," as Roblox refers to them) are grounded in reality. They're "roleplays," which means the player takes on the role of a sheriff, a parent adopting a child, or a pizza cook.
The platform generated its own music genre, robloxcore, last year. It's a type of frenetic, profanity-laced rap that's filled with hectic sound effects, and it's mostly made by young teenagers. Every bass thump and synth shake is an opponent you're blowing past, every vocal stutter and short-circuited squeal a new hurdle to dodge, like in lieu's "Threat," a 13-year-old musician's song. The scenario has made waves in the underground music community, and Phoebe Bridgers has given it a thumbs up on Twitter.
For one significant reason, music has become such an important element of the Roblox community: starting in late 2013, users were able to upload their own MP3s to the platform, which other players could listen to. Inside realms, you can use a device called a "boombox" - a gleaming golden speaker system — to broadcast music to other players. The music gets louder for you as you get closer to another user.
While the platform's creators lauded how music has become one of its defining features — "the fact that Roblox is spawning a new music subgenre speaks to Roblox's current generational and cultural ubiquity," wrote Jon Vlassopulos, the platform's global head of music, in an email — many of its young users are actually doing things that are supposed to be forbidden, such as hacking illicit music into the game.
Because the network is intended to be child-friendly, the platform's founders initially applied a filter for profanity. However, resourceful users have devised a workaround. Bypassing audio is a practice in which people alter or disguise an audio file in order to get it past detection systems that are designed to filter out foul language and copyrighted recordings. (Some methods include layering a song 32 times to make the words deafening and indecipherable, or raising or lowering the pitch of a song to make it sound incomprehensible to moderators before readjusting it in the game.)
While many gamers avoid mild commercial music that would otherwise be restricted due to copyright issues, a sizable portion of the community supports furious, expletive-laden underground rap music. After scores of gamers uploaded similar tracks and trumpeted them with their boombox goods, more users in the same in-game realms were inspired to listen to and share the music, robloxcore exploded.
When they join games, they hear people playing their music, according to Lieu, a pioneer of robloxcore and lifelong Roblox user whose pronouns are they/theirs. “It's crazy since none of this was ever my objective; all I wanted to do was make music and be funny,” lieu said on Discord, a popular gaming chat and texting program. They doubted the song would ever be popular without the game, “or at least nothing close as popular as it is now,” according to lieu.
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